I have a question for you.

Have you ever signed up for a product or service just because you saw the exact same ad over and over again?

I certainly have. I am sure my thought process was something like. “if so many people are advertising this, it must be good.” (It usually isn’t by the way.)

I did that a few times until I learned my lesson from a great book, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin. I learned about this book from Jon Olson in one of the ClickTrackProfit lessons if I remember right.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their products. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

I don’t think or even aspire to be as big as any of those companies, but what I learned is that I needed to think outside the box and be different.

Splash pages in particular need to be unique in my opinion. I try to always create my own splash pages. I may use the same words but I make it look different. Why do I use the same words? Because most splash pages for popular programs or services have been split tested many times and I want to take advantage of all that testing.

Also, when a product or service supplies marketing emails, I change those. Most marketing emails are “unfriendly.” I want my emails to read like I am talking to a friend, not a hard sell ad. They work much better.

If I am giving away a PLR (Private Label Rights) ebook, I want at least the cover to look different than the original. I prefer to make the cover and the title different. Making it look new and different, gets me more downloads. 

At the beginning of this post, I asked whether you had ever signed up for a product or service because you saw the exact same ad over and over? If you are like me, you normally skip through those ads as fast as you can but after seeing it over and over sometimes you give in.

So keep your mind open to finding that